Sony A7 MK IV Kit (28-70mm) (ILCE-7M4K)

Sony A7 MK IV Kit (28-70mm) (ILCE-7M4K)

A Hybrid Camera for Creators
The Sony A7 IV Kit is a full-frame mirrorless camera built for photographers and filmmakers who want one body that can do both jobs well. It combines strong still-image performance with advanced video features, making it a reliable choice for content creation, events, portraits, and everyday shooting. The included 28-70mm lens gives you a practical starting point for a wide range of subjects.

Full-Frame Image Quality
At the heart of the camera is a 33MP full-frame sensor paired with Sony’s BIONZ XR processor. This combination delivers detailed images, strong dynamic range, and clean results in a variety of lighting conditions. It is designed to produce sharp photos and natural-looking color with plenty of flexibility for editing.

Advanced Video Capabilities
The A7 IV supports 4K recording up to 60fps and Full HD up to 120fps, giving creators room for both polished video and smooth slow motion. It includes 10-bit recording, S-Log3, HLG, and S-Cinetone, which help deliver more grading flexibility and pleasing color straight out of the camera. These features make it especially useful for hybrid shooters who need dependable video performance.

Reliable Autofocus and Handling
Sony’s fast hybrid autofocus system helps the camera lock onto subjects quickly and accurately, including eye detection for people and animals. The vari-angle touchscreen makes it easier to shoot from creative angles, while the electronic viewfinder gives a clear view for still photography. In-body image stabilization also helps reduce shake during handheld shooting.

Included 28-70mm Lens
The kit lens is a full-frame 28-70mm zoom that covers everyday wide-angle to short telephoto framing. It is a versatile starter lens for travel, portraits, events, and general use. While it is not the most premium lens in Sony’s lineup, it provides a useful and flexible range for getting started right away.

Key Features at a Glance
Sensor: 33MP full-frame CMOS.
Processor: BIONZ XR.
Video: 4K up to 60fps, Full HD up to 120fps.
Color Profiles: S-Cinetone, S-Log3, HLG.
Autofocus: Fast hybrid AF with eye tracking.
Stabilization: 5-axis in-body image stabilization.
Display: Vari-angle touchscreen LCD.
Lens: FE 28-70mm f/3.5-5.6 OSS.
Mount: Sony E-mount.

A Strong All-Round Choice
The Sony A7 IV Kit is a balanced camera package that works well for creators who want high image quality, dependable autofocus, and solid video features in one system. With the included 28-70mm lens, it offers a ready-to-use setup for both photography and filmmaking.