{"product_id":"sony-a7-mk-iv-kit-28-70mm-ilce-7m4k","title":"Sony A7 MK IV Kit (28-70mm) (ILCE-7M4K)","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eSony A7 MK IV Kit (28-70mm) (ILCE-7M4K)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eA Hybrid Camera for Creators\u003c\/strong\u003e\u003cbr\u003eThe Sony A7 IV Kit is a full-frame mirrorless camera built for photographers and filmmakers who want one body that can do both jobs well. It combines strong still-image performance with advanced video features, making it a reliable choice for content creation, events, portraits, and everyday shooting. The included 28-70mm lens gives you a practical starting point for a wide range of subjects.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eFull-Frame Image Quality\u003c\/strong\u003e\u003cbr\u003eAt the heart of the camera is a 33MP full-frame sensor paired with Sony’s BIONZ XR processor. This combination delivers detailed images, strong dynamic range, and clean results in a variety of lighting conditions. It is designed to produce sharp photos and natural-looking color with plenty of flexibility for editing.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eAdvanced Video Capabilities\u003c\/strong\u003e\u003cbr\u003eThe A7 IV supports 4K recording up to 60fps and Full HD up to 120fps, giving creators room for both polished video and smooth slow motion. It includes 10-bit recording, S-Log3, HLG, and S-Cinetone, which help deliver more grading flexibility and pleasing color straight out of the camera. These features make it especially useful for hybrid shooters who need dependable video performance.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eReliable Autofocus and Handling\u003c\/strong\u003e\u003cbr\u003eSony’s fast hybrid autofocus system helps the camera lock onto subjects quickly and accurately, including eye detection for people and animals. The vari-angle touchscreen makes it easier to shoot from creative angles, while the electronic viewfinder gives a clear view for still photography. In-body image stabilization also helps reduce shake during handheld shooting.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eIncluded 28-70mm Lens\u003c\/strong\u003e\u003cbr\u003eThe kit lens is a full-frame 28-70mm zoom that covers everyday wide-angle to short telephoto framing. It is a versatile starter lens for travel, portraits, events, and general use. While it is not the most premium lens in Sony’s lineup, it provides a useful and flexible range for getting started right away.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eKey Features at a Glance\u003c\/strong\u003e\u003cbr\u003eSensor: 33MP full-frame CMOS.\u003cbr\u003eProcessor: BIONZ XR.\u003cbr\u003eVideo: 4K up to 60fps, Full HD up to 120fps.\u003cbr\u003eColor Profiles: S-Cinetone, S-Log3, HLG.\u003cbr\u003eAutofocus: Fast hybrid AF with eye tracking.\u003cbr\u003eStabilization: 5-axis in-body image stabilization.\u003cbr\u003eDisplay: Vari-angle touchscreen LCD.\u003cbr\u003eLens: FE 28-70mm f\/3.5-5.6 OSS.\u003cbr\u003eMount: Sony E-mount.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eA Strong All-Round Choice\u003c\/strong\u003e\u003cbr\u003eThe Sony A7 IV Kit is a balanced camera package that works well for creators who want high image quality, dependable autofocus, and solid video features in one system. With the included 28-70mm lens, it offers a ready-to-use setup for both photography and filmmaking.\u003c\/p\u003e","brand":"Best Pricer","offers":[{"title":"Default Title","offer_id":54715506295113,"sku":"61899","price":1596.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/6849\/0313\/files\/xasd_7880b4ab-fc7c-4c3a-ae25-4d0f309e51cb.webp?v=1782316281","url":"https:\/\/www.bestpricer.co.uk\/products\/sony-a7-mk-iv-kit-28-70mm-ilce-7m4k","provider":"Best Pricer","version":"1.0","type":"link"}