{"product_id":"sony-a7-mark-iv-body-ilce-7m4","title":"Sony A7 Mark IV Body (ILCE-7M4)","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eA Full-Frame Hybrid Camera\u003c\/strong\u003e\u003cbr\u003eThe Sony A7 Mark IV Body (ILCE-7M4) is a full-frame mirrorless camera body made for Sony E-mount lenses. It combines a 33MP sensor, fast autofocus, and advanced video features in a compact and versatile design. It is built for photographers and creators who want one body that can handle both stills and video with confidence.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eBuilt for Strong Performance\u003c\/strong\u003e\u003cbr\u003eThis camera uses a 759-point phase-detection autofocus system with real-time Eye AF for humans, animals, and birds. It also shoots up to 10 frames per second, which makes it reliable for portraits, action, and everyday shooting. The autofocus system is quick, accurate, and well suited to tracking moving subjects in changing conditions.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eVideo and Handling\u003c\/strong\u003e\u003cbr\u003eThe A7 IV supports 4K 60p recording with 10-bit 4:2:2 color and includes a vari-angle touchscreen plus a high-resolution electronic viewfinder. It is designed as a true hybrid body for both stills and video work, with controls that feel practical for long shoots. The body also includes 5-axis in-body image stabilization, which helps keep handheld shots steadier.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eKey Features at a Glance\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eSensor: 33MP full-frame Exmor R CMOS.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eMount: Sony E-mount.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eAutofocus: 759 phase-detection points.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eBurst shooting: up to 10 fps.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eVideo: 4K 60p, 10-bit 4:2:2.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eScreen: vari-angle touchscreen LCD.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eViewfinder: 3.68m-dot electronic viewfinder.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eStabilization: 5-axis in-body image stabilization.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eMemory: dual card slots.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eColor: Black.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\" class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cstrong\u003eA Versatile Everyday Full-Frame Body\u003c\/strong\u003e\u003cbr\u003eThe Sony A7 Mark IV Body is a strong choice for photographers and creators who want excellent image quality, modern autofocus, and powerful video features in one camera body. It works well for professional hybrid use, events, travel, and content creation.\u003c\/p\u003e","brand":"Best Pricer","offers":[{"title":"Default Title","offer_id":54759894024521,"sku":"61836","price":1451.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/6849\/0313\/files\/xasd_00be7f49-f0bc-4741-a82d-3d7825dfbba8.webp?v=1782930588","url":"https:\/\/www.bestpricer.co.uk\/products\/sony-a7-mark-iv-body-ilce-7m4","provider":"Best Pricer","version":"1.0","type":"link"}